What We Build
Transparent pricing. Three ways to work together. From local businesses to Series B startups.
Local Business Solutions
Custom websites, brand identity, and marketing for small businesses anywhere. In-person available across Southwest Virginia.
Website + Brand Launch
$3,500
Professional website paired with foundational brand identity and content strategy to launch your online presence right.
- Mobile-friendly design that looks great on any device
- Basic brand identity (logo refinement, colors, fonts)
- SEO-optimized content and copy
- Ready in 2-3 weeks
Small Business Web App
$5,000
Custom web application that automates the busy work and lets you focus on your business.
- Online booking, intake forms, or customer portals
- Mobile-ready so your customers and staff can use it anywhere
- Integrates with your existing tools (Square, QuickBooks, email)
- Built to grow with your business, not hold it back
AI Workflow Setup
$1,500
We audit your workflows, identify the highest-impact automation opportunities, and set up real AI tools so you leave with something working.
- Workflow audit and opportunity identification
- Tool selection and configuration
- Team training and documentation
- Follow-up support session included
Growth Retainer
$500/mo
Hosting, maintenance, SEO monitoring, and content updates so your site keeps working for you.
- Fast, reliable hosting on Cloudflare's global network
- Security updates and performance monitoring
- Content updates, blog posts, and SEO adjustments
- Monthly performance report
Custom Software + AI
End-to-end product development with AI integration built in, not bolted on. Deep experience in healthcare technology, regulated environments, and complex system integrations.
Discovery Sprint
Scoped per engagement
Two-week scoping engagement. Technical architecture document, integration map, build estimate, and go/no-go recommendation.
- Technical architecture and system design
- Integration mapping and API planning
- Build estimate with phased roadmap
- Go/no-go recommendation with risk assessment
MVP / Prototype
Let's scope it together
6-12 week custom product build from discovery through deployment.
- Full-stack development (web, mobile, or API)
- AI/LLM integration where it adds real value
- CI/CD pipeline and production deployment
- Handoff documentation and training
Full Product Build
Let's scope it together
3-6 month complete application development, end-to-end.
- End-to-end product development
- Compliance-first architecture (HIPAA, SOC 2)
- System integration with existing enterprise tools
- Ongoing support and iteration post-launch
Dev Retainer
Let's scope it together
Dedicated development hours for ongoing feature work and maintenance.
Healthcare Technology Expertise
Deep experience building and integrating with major EHR platforms including Epic, Cerner, Meditech, and NextGen Health. Interface setup and integration via TCP/IP through VPN, REST/SOAP API connections, and SFTP file exchange.
X12 EDI transaction expertise: 270/271 (eligibility), 275 (attachments), 277 (status), 278R/278I/278N (prior authorization request, inquiry, and notification). HL7 messaging including MDM and ORM message types. FHIR-based interoperability.
HIPAA-compliant architecture, payer connectivity, eligibility verification, and prior authorization workflow automation in regulated healthcare environments.
Technical Partnership
Engineering leadership for companies that need senior technical guidance without a full-time hire.
Technical Partnership
Let's scope it together
3-month minimum
Your founding team gets a seasoned engineering leader on speed dial. Architecture reviews, hiring strategy, build vs. buy decisions, vendor evaluation, AI strategy, and technical due diligence.
- Architecture and technical strategy
- Hiring and team scaling guidance
- Process optimization and delivery methodology
- Build vs. buy and vendor evaluation
- AI strategy and implementation guidance
- Technical due diligence for fundraising or M&A
Why Shipwright Labs?
Built to Perform
Every site scores 90+ on PageSpeed. Every product built for production, not demo day.
Integrated Team
Technical depth paired with business sense. We don't just write code, we help you decide what to build.
Proven Results
5x revenue growth, 4x platform scale, products shipped from concept to market in healthcare and SaaS.
Common questions
How does a project typically start?
Every engagement starts with a free 30-minute discovery call. We listen to your goals, understand your timeline, and recommend the right path forward. For larger projects, that's usually followed by a scoped discovery sprint before any development begins.
How much does a custom website cost?
Website + Brand Launch packages start at $3,500 and include brand identity, SEO-optimized content, and a mobile-ready site delivered in 2-3 weeks. Small business web apps start at $5,000. Growth retainers for hosting, maintenance, and SEO start at $500/month.
Do you work with businesses outside of Virginia?
Yes. We work with clients nationwide and deliver everything remotely. In-person meetings and workshops are available for businesses in Southwest Virginia, including Christiansburg, Blacksburg, Roanoke, and the New River Valley.
What industries do you specialize in?
We have deep experience in healthcare technology (Epic, Cerner, Meditech, NextGen, EDI, HL7, FHIR) and have built products across SaaS, fintech, media, and construction. For local businesses, we work with any industry that needs a professional web presence or wants to modernize with AI.
What does a Technical Partnership look like?
You get a senior engineering leader on speed dial for a monthly engagement with a 3-month minimum. That includes architecture reviews, hiring strategy, build vs. buy decisions, vendor evaluation, AI strategy, and technical due diligence. Pricing is scoped to your needs during a discovery call.
Ready to Get Started?
Every engagement starts with a free 30-minute discovery call. Let's discuss your project and find the right fit.
Book a Discovery Call